EI Small Grant Supports Innovative Course Redesign

Katie Krueger (MBA ’11) realizes her students have never known life without the Internet, but that doesn’t mean they know how to use it as a business tool.

That’s why the Wisconsin School of Business marketing lecturer decided to redesign her “Marketing in the Digital Age” course by incorporating active learning strategies, developing Open Educational Resources (OERs) and highlighting practical skills, while also enacting the WI Idea.

“I find that students really enjoy learning by doing, so I thought it would be cool if we as a class could build something together and use that as a learning tool,” Krueger says. “I’m always looking for new ways to teach and new ways to get people to learn. It’s even better when we can contribute to the larger community at the same time.”

And the students agree: “It’s a really engaging class, it’s very unique. She [Krueger] actually brings tools into the class that we can use,” says Weston Wolfer (BBA ’17), one of Krueger’s students this spring. “You’re going to be using this stuff in the real world, why not be introduced to it now?”

Krueger efforts were supported by an Educational Innovation (EI) Small Grant.
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